In chapter 36 Griffin links some of different theories using common threads or ideas that the theories have in common. one of the concepts I identified with the most was self-image. Griffin says that "communication affects and is affected by our sense of identity, which is strongly shaped within the context of our culture." (Griffin 474). Identity is so important because we need it in order to communicate and it is what makes up what is culture. Without having an identity there would be no communication or culture. There are many different theories that have identity and culture as a common thread. Some of those theories are Mead's symbolic interactionalism, Ting-toomey's face negotiation theory and, Giles' communication accomodation theory. Self image is how we see ourselves. Our self-image affects and influences the way we communicate. As Griffin says in his cause for pause, we have all been put down by others, that would affect how we feel and in turn affect how we treat others. When Im having a bad day and my self-esttem is low, it's hard to smile and be cordial to others. Self image is a very important part of communication.